Top 5 Social Networking Apps on iOS in Colombia Q4 2023

In the fourth quarter of 2023, the top 5 social networking apps on iOS in Colombia showed varying trends in downloads, revenue, and weekly active users. Here’s a detailed look at their performance based on data from Sensor Tower.

WhatsApp Messenger experienced a consistent trend in downloads, starting at approximately 40.7K and finishing the quarter at around 71.4K. Weekly active users remained relatively stable, fluctuating slightly between 1.2M and 1.24M throughout the quarter.

Facebook saw a steady increase in revenue, peaking at about $2.3K in early October and then tapering off to around $1.4K by the end of December. Downloads were fairly consistent, starting at 28.2K and reaching a peak of 35.5K in the final week of December. The app maintained a strong user base, with weekly active users growing from 4.5M to nearly 4.8M.

Telegram Messenger showed a surge in revenue towards the end of December, reaching around $2.7K. Downloads fluctuated, hitting a high of 30K in mid-November and then stabilizing around 16.2K by the end of December. Weekly active users remained steady, hovering around 240K to 250K throughout the quarter.

Messenger experienced a rise in downloads towards the end of the quarter, peaking at approximately 22.9K. Weekly active users saw a slight increase from around 1.2M to 1.25M. Revenue remained negligible with only a minor spike in the final week of December.

Threads, an Instagram app had a notable increase in downloads, starting at around 10.3K and reaching 14.6K by the end of December. Weekly active users also grew significantly, starting from 110K and climbing to over 201K. Revenue data for Threads remained at zero throughout the quarter.

For more detailed insights and data, visit Sensor Tower.